EricksonHall Identity Update and Pull Sheets

RFDesign was contracted by Erickson-Hall Construction to revise their brand and initiate a new communication approach. With the economy weakening, Erickson-Hall realized the value in distinguishing themselves from other construction firms in Southern California. In a day where simply winning the “lowest bid” projects cannot sustain you, RFDesign has stepped in to help them leverage what was already there, but hiding in the corner. EH is known predominantly for their excellent reputation and attention to people over projects. So we brought their identity up to date and created some marketing pull sheets that highlight their excellent reputation and emphasis on relationships. Gone are the boring details about square footage and materials. Those are now incorporated into a new strategy that emphasizes what challenges EH helped their cleint overcome, and how appreciative their clients are of their work and reputation. It’s a personal touch that gets beyond buildings to the people that work on them together. Click on the image above to see the comps and final pull sheet and brand (last image).