3 Common Web Design Mistakes that Zap Your Site (and Waste Your Money)

Most people pick a pretty template and build a website. Find out how you get zapped by the template.

Web Design Mistakes Zaps are cool in cartoons.  Zaps electrify when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But what happens when zaps show up in your web design? I’ll tell...
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Part 3: How to Grow Your Impact Using the 5 Tiers of Customers & Their Journey

Get the best consultant money can buy, for FREE!

Imagine a high-profile consultant. He’s got a 100% success rate. And he just handed you 3 goals guaranteed to grow your impact.  Now imagine his advice cost you nothing. Zilch. Nada. Wouldn’t that be great? No more searching for what to do next. No need to experiment with marketing hacks...
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5 Reasons I’m ‘More’ Thankful for My Clients Than Ever

What so many leaders do is focus on how to gobble up more for themselves. But here’s what I’ve learned from you…

What so many leaders do is focus on how to gobble up more for themselves. (I’ll take 5 bonus points for working “gobble” into line 1 of this Thanksgiving article.) They want more customers for their business. More money from supporters for their non-profit. More people showing up to their...
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Part 2: How to Grow Your Impact Using the 5 Tiers of Customers & Their Journey

If you love simple math that adds up to growing your impact, then you’re going to love this simple formula.

If you love simple math that adds up to growing your impact, then you’re going to love this simple formula. Here it is.  The more you know about your hero’s problem, the easier it is to be the solution + The easiest solution usually wins. You want to win in...
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Part 1: 5 Tiers of Customers

If you’re not using the 5 Tiers of Customers to improve your organization and simplify your marketing, then you must be ok with the status quo while feeling overwhelmed.

If you’re not using the 5 Tiers of Customers & Their Journey to improve your organization and simplify your marketing, then you must be ok with the status quo and feeling overwhelmed. Here’s why. Your audience or customers are on an epic journey. They are hunting for a solution to...
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Part 3: 3 Common Mistakes that Zap Your Website

Most people pick a pretty template and build a website. Find out how you get zapped by the template.

What most people do when creating a new website for their business or organization is 1.) grab a template and 2.) build a website. Look out for Zap number 3: Use one of our nifty templates and build an amazing website for yourself. 4 & 1/2 Challenges to the ‘Pick...
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Part 2: 3 Common Mistakes that will Zap Your Website Design

Zaps are great for cartoons and mosquitoes, but NOT website redesign projects. Check out Zap

Zap. Pow. Bang. Boom. Those were regular appearances on the old Batman and Robin show from the late 1960’s. The show would feature real actors, like Adam West as Batman. But once a fight scene showed up, they’d cut to cartoon animation like the gif above. (Hey, it was daytime...
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Part 1: 3 Common Mistakes that will Zap Your Website Design

Zaps are great for cartoons and mosquitoes, but NOT website redesign projects.

Zaps are cool in cartoons. They can be maniacally electrifying when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But you don’t want zaps to show up when you’re redoing your website....
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Putting It All Together

Part 5-A Clear Plan Can Make or Break Your Impact

Marketing, Putting it All Together for Big Impact Your clear plan is starting to round out. You’re much closer to growing your impact. Now it’s time to put it all together. Your 1-2 Punch Marketing Elizabeth Barrett Browning wrote, “How do I market thee? Let me count the ways.” Er…something...
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Building Out Your Clear Plan

Part 4-A Clear Plan Can Make or Break Your Impact

Building Out Your Clear Plan I hope you feel proud of yourself today. By completing the steps thus far, you should now have a foundation for a clear plan. And that’s important. Now, let’s build on that foundation… Branding. I know, what the heck is it…really? Here is what you need...
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